East London Optician Privacy Policy

Please read this Privacy Policy carefully before using this website.

Information refrences

References to Specialeyes Eyecare, we, us, or our on this website means the optician located at number 100 Green Street, London, E7 8JG. Specialeyes Eyecare has a data controller for your personal information. This is for the purpose of any data protection legislation that applies. You can contact the specialise eyecare data protection officer at 100 Green Street, London, E7 8JG. In this privacy policy when we refer to you, yourself, patient, or customer, we are referring to the person in whom we collect data from, use and process. This also includes anyone who may contact us or interact with us in person, via telephone, email or our website www.eastlondonoptician.co.uk

What personal information do we collect?

We may store and process information about you including your: First name; Surname; Date of birth; Contact telephone numbers (Including mobile); Email address; Postal address; Details about your health including your current and past eye health conditions, your general health conditions, and your glasses or contact lens prescription; Details about your health including your current and past medication; Details about any correspondence between your optometrists and your GP or your ophthalmologist/ Eye hospital; Eye examination and results from tests; Payment information; Lifestyle, employment and driving information; Information that you provide to us by filling in any forms on our website; Information about your visit to our website and any transactions that you may carry out; Any information or images you give us; Any information that you give us voluntarily. Most of the time information that we collect his information that you give to us to voluntarily. In some occasions we may collect it from other sources if it is legal to do so. This can be for example from the NHS, your GP, other healthcare providers, institutions, or people that you have given consent to provide information on your behalf for example your parents or guardians. It can also include third-party service providers, government, tax or law-enforcement agencies, and others. Information from public sources can also be combined with this. We may also collect personal information about you from websites that may be linked to this one.

How and why do we use your personal data?

The reason that your personal data is processed it’s so that we can provide you with the best possible eye care and customer service. We will only process your information if the law allows us to do so; We rely on our genuine interest to provide you with professional eye care services in a secure and appropriate way. We conduct eye tests to understand your eye health and any medical conditions. We try to determine your prescription that you need for eyewear and/or contact lenses for dispensing purposes. We collect your information to make you a record and to book you in for appointments. We may use your information to confirm your appointment or to send you a confirmation if you book online. We may also give you a courtesy reminder before your eye test is booked for. To contact you about any changes in the service that could affect you or inconvenience you. We will send you reminders for you eye test, as having regular eye examinations is very important for maintaining your eye health. We may need to send you information regarding your eye health. We may send you direct marketing communications about any offers that we may have, any discounts or any information about our products. This may be done by post, email, telephone, SMS, and on social media. You may choose to voluntarily opt out of these communications at any time. We may take your feedback, requests to help us to improve our service and to make our services more relevant to yourself. We will use your information to attempt to improve our services and our products. We may use surveys cookies and research to gather this information. We analyse the information that we held about our customers to help us to understand our customers. We see how they use our services, how they interact with us and their purchasing behaviours. This allows us to plan and to help optimise our business. For example - how our business is performing, the effectiveness of our products, services, and advertising. We may analyse the browsing data for anyone that is using our website. We will not collect any information that will identify you by your name. We will only collect information which uses IP addresses or other numeric identifies such as cookies and traffic data unless the information is given to us voluntarily. We may use your information to communicate with you directly, to send you information about your health, any special offers that we may have, or any discounts that may be relevant to you. You may use your information to respond to complaints, queries and any claims made against us.
In some cases, we may use your information to fulfil any contractual obligations that we may have made with you, for example Maintenance of your online account. To process any transactions when you purchase any products or services. To be able to deliver our products or services to you. To fulfil any obligations we have towards yourself. We may have to rely on legal obligations. This may be for statutory or other obligations to process your information, such as for criminal investigations. Personal information may be shared with other optometrists, medical practitioners, health and social care providers, or the NHS. Regulators of the optical industry may request personal information when carrying out their duties. Your data may be made available to third parties who have a legal right to access your data for example the police, our insurers, external auditors, and investigators. We may update your personal information stored with us, that may be given to us from a third-party e.g. changes to your contact information, deceased indicators. You may also choose to exercise your data for example, a subject access request. We may use your data so that we are able to meet our obligations as a registered optometrists and dispensing optometrists. If we receive a complaint from any regulators or other third parties we may use your information to respond to them. We may use information stored on our systems for fraud prevention and detection. We may process information for the health and safety of members of the public, our staff, and our customers. Information may be shared in cases of corporate requirements including mergers and acquisitions. We will ask in your consent to provide explicit permission to process any of your data relating to. When you enter a Specialeyes eye care competition.

How long do you keep my information for?

Information that is stored on our systems will be kept for as long as it is reasonably necessary (or for the time that is defined under healthcare laws and regulations which may apply) to provide you with the products and services, including after care and to maintain our records as needed to satisfy legal or regulatory requirements, as well as to protect/defend against claims.

Who do you share personal information with?

Your personal information may be revealed two other parties in the following circumstances: If a request is made to us by the health authorities, including the NHS or equivalent bodies within the UK. We may pass on information to external agencies such as the police or other law enforcement agencies for the purposes of crime prevention and fraud (including transactions) and any criminal activity. Your data may be processed by the external agencies and may be compared against public or private databases, and they may keep a record of this for security checks in the future. If a claim is presented against us, we may pass your personal information onto our insurers In cases where we make purchase or sell any business or assets, your personal information may be revealed to the prospective seller or buyer of that business or asset(s). If our company (or all our assets) are sold or taken over by another organisation, personal information we hold about our patience will be an asset that is transferred We may pass certain personal information to your employer if you have been referred to us as a corporate customer for eye care services. Your personal information may be passed to others to abide by any of our obligations (including court orders), to enforce or apply any agreements we may have with you, or to protect our property and safety, to protect our rights, safety of our customers, employees, or others Anonymized versions of your contact details including gender and date of birth may be disclosed to third-party social media platforms such as Facebook, Twitter, Instagram, and others to enable us to display marketing to you. In this instance your information would be scrambled in a process called “Hashing”. This is a process like encryption to create a unique and irreversible message. Therefore the social media sites will not receive a plain text version of your information. If you wish you can update your social media privacy preferences on your social media accounts.

How do you process my personal information?

We aim to make sure your personal information is adequately protected in line with the requirements of the UK data-protection law.

How can I update or change my personal information

Your information can be updated in store when you attend. If you cannot attend you can write to us to the following address: 100 Green Street, London E7 8JG You can also call us on: 020 8923 3148

What rights do I have?

Your rights are governed under the UK data protection legislation, including your right to: Accessing personal information – A fee may be apply if we are allowed to do so by law; Updates or corrects any personal information if it is incomplete or inaccurate; Remove any personal information from our system and prevent any processing in specific circumstances or where there is no legal reason for your information to be kept or processed. For example: You no longer give us permission to store or process your information; If your information is no longer needed with regards to the purpose it was originally collected or processed; If you ask us to stop processing your best of information (even though we may be entitled to store your information) If you decide to transfer your personal information to another organisation; If you object for us to process your information for direct marketing, purposes of scientific or historical research and statistics.

Protecting personal information

We use a secure system to help protect your personal information from any unauthorised access and use. For example: We control access to our systems and networks to allow us to prevent any unauthorised access and protect your personal information from anyone who tries to access it unlawfully We train our staff on how to handle patient information and to report when something goes wrong Control access to different users within our system We cannot control any of the contents of other websites which may be linked to this website. We do not accept any responsibility for them or their privacy practices, for any loss or damage that may arise from you using their platform.

Updating our Privacy Policy

From time to time, we may review our privacy policy. If we choose to update this privaci policy, it will be posted on our website shortly after.

Contact us

If you would like to contact us regarding anything in ourEast London Optician privacy policy you can write to us on the following address: 100 Green Street, London E7 8JG Last updated 7th september 2022